Content Layer Extraction
WordPress REST API or export pipelines feeding Next.js routes — posts, landing pages, and reusable blocks mapped to typed content models.
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Available for hireYour marketing site lives in WordPress but the product — accounts, dashboards, checkout flows — has outgrown PHP templates. I migrate WordPress to Next.js with App Router architecture, headless content, and SEO-safe cutovers so you unify brand, app, and performance on one modern React stack.
For businesses blending content marketing with product UI — member areas, SaaS marketing sites, and ecommerce-adjacent flows.
WordPress REST API or export pipelines feeding Next.js routes — posts, landing pages, and reusable blocks mapped to typed content models.
Marketing routes as Server Components, shared layouts, i18n-ready structure, and client components scoped to forms, search, and interactive widgets.
Auth-aware sections, dashboards, and API-connected features colocated with marketing — one deployment, one design system.
Image optimization, route-level caching, CWV budgets, and cutover runbooks with Search Console validation post-launch.
Not every WordPress site should move — these signals mean Next.js is the right exit ramp.
WordPress for blog, separate React app for product. Next.js unifies routing, auth, and design tokens under one codebase.
Fragile WP plugins simulate app behavior. We move logic to typed API routes and React UI you can test and extend.
Logged-in experiences, pricing calculators, and interactive demos need React — not Gutenberg workarounds.
App Router delivers HTML for crawlers on content pages while keeping rich interactivity on product paths — without duplicate stacks.
Parallel build on staging while WordPress stays live — cutover only when redirects and content parity are verified.
Plugins, custom post types, memberships, forms, and ecommerce touchpoints. Define parity checklist and retirement list.
Route tree, CMS integration, auth approach, and component boundaries between marketing and app surfaces.
High-traffic templates and critical app flows first. Staging demos for stakeholders across US/UK/EU time zones.
301 redirects, analytics verification, error monitoring, and a short post-launch fix window for edge-case URLs.
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Send your WordPress URL, product features stuck in plugins, and SEO priorities. I will recommend Next.js architecture, CMS options, and a migration plan with honest scope.
Start a ProjectProduction tooling for maintainable React apps — not experimental flags on launch week.
Shipped React/Next projects showing the destination quality.
Next.js storefront with SSR/ISR, Stripe checkout, and sub-1s LCP — the performance and commerce patterns many WordPress shops aspire to after migration.
Large React frontend with dynamic SEO pages, advanced filtering, and admin flows — representative of the app complexity Next.js absorbs beyond WordPress templates.
Yes — headless WordPress via REST or GraphQL is valid short-term. Many teams move to Sanity or similar for editor UX. We pick based on who publishes content and how often.
Next.js when you need authenticated app surfaces, heavy interactivity, or unified product UI. Astro when the site is primarily content with minimal client JS. I recommend after auditing plugins and product roadmap.
Not with proper redirects, metadata parity, and sitemap handling. I run pre-launch URL diff checks and monitor Search Console after cutover for 404 spikes.
Selectively — catalog marketing pages and lightweight checkout flows can move. Complex Woo with many extensions needs a dedicated commerce plan, often with Stripe or a commerce API. Scoped on discovery call.
Marketing-only migrations with designs ready: weeks to a couple months. Combined marketing + app replatforming: longer. Fixed milestones after plugin inventory and parity list.
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Available for freelance — US/UK/EU clients preferred.
Full projects, hourly, and retainers welcome.
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No spam · Project details stay confidential · NDA available on request