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Writing & Thoughts_
59 articles
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Tailwind CSS for Marketing Sites: Keep Velocity Without the Mess
How I use Tailwind CSS on marketing sites for clients — design tokens, component boundaries, and guardrails that keep campaign velocity high without turning landing pages into unmaintainable utility soup.
How to Brief a Frontend Developer for Your Website Project
A practical brief template for hiring a frontend developer — goals, scope, assets, integrations, success metrics, and the details that prevent misquotes, delayed launches, and awkward mid-project surprises.
Custom React Storefront vs Shopify Theme: How to Choose
Custom React storefront or Shopify theme? A practical decision guide for brand and ecommerce leaders — cost, performance, checkout reality, maintenance, and when Hydrogen/headless is worth it versus a well-built theme.
Astro for Web Design Agencies: Faster Client Sites, Cleaner Delivery
Why more web design agencies are delivering client marketing sites with Astro — performance defaults, CMS options, white-label workflows, and how to explain the stack choice to non-technical clients.
Google Ads Landing Pages and Core Web Vitals: A Frontend Guide
How Core Web Vitals affect Google Ads landing page performance — what advertisers should demand from frontend builds, common CWV killers on paid landers, and how I optimize pages that protect CAC.
Do You Need a Frontend Developer Retainer?
When a frontend developer retainer makes sense for your business — typical monthly scopes, pricing patterns, what retainers should include, and how to tell retainer value from expensive standby hours.