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Writing & Thoughts_

Page 9 of 10

Developer workspace with laptop showing code on screen
01 10 min read
Astro

Why Astro Is My First Choice for Content Websites

After 30+ client content sites, here's why Astro ships less JS, scores higher on Lighthouse, and beats heavier frameworks for blogs and marketing pages.

Astro Performance Content
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Team discussing website project options
02 11 min read
Business

When to Hire a Frontend Developer vs. Use a Page Builder

An honest cost-benefit breakdown for business owners — when Webflow, Squarespace, or Framer is enough, and when you need a developer like me.

Business Freelancing Webflow
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Website migration and SEO analytics on screen
03 11 min read
Astro

Migrating WordPress to Astro Without Losing SEO

A step-by-step migration playbook from a freelancer who's moved 15+ WordPress sites to Astro — redirects, metadata, structured data, and the mistakes that tank rankings.

Astro WordPress SEO
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Business planning with laptop and charts
04 11 min read
Architecture

Choosing a Frontend Stack for Your Business (Without the Hype)

A practical framework for business owners and product leads — how I help clients pick between Astro, Next.js, React, and page builders based on goals, not Twitter trends.

Architecture Business Astro
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Analytics dashboard showing performance metrics and Lighthouse scores
05 12 min read
Next.js

Next.js Performance Optimization: How I Hit Lighthouse 100

Core Web Vitals, image optimization, bundle splitting, caching, and font loading — a complete playbook for squeezing every millisecond out of Next.js in production.

Next.js Performance Core Web Vitals
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React code on a development screen with performance profiling tools
06 10 min read
React

How I Build Fast React Applications

A production playbook for React performance — architecture, code splitting, state boundaries, and profiling lessons from client projects across the US, UK, and Europe.

React Performance Architecture
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