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Writing & Thoughts_
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Next.js for SaaS Marketing Sites: What Founders Should Know
Should your SaaS marketing site use Next.js? A founder-focused guide to when Next.js is the right public-site choice, when Astro is leaner, and how to avoid shipping a sluggish brochure site on an application framework.
Is Your React SPA Hurting SEO? Signs and Fixes
When a React single-page app quietly damages organic search — the warning signs business owners miss, rendering options that fix crawlability, and when it's time to rebuild marketing pages outside the SPA.
White-Label Frontend Development for Agencies
How I partner with design and marketing agencies as a white-label frontend developer — communication norms, Figma handoff, delivery standards, and when white-label frontend support is a better option than hiring full-time.
What Clients Should Expect From a Figma-to-Code Project
A client-facing guide to Figma-to-code projects — timelines, what 'pixel perfect' really means, how feedback rounds work, and how to prepare design files so frontend development stays fast and accurate.
How to Hire a React Developer for Your Startup
A founder-friendly guide to hiring a React developer — what skills actually matter for startups, interview questions that reveal craft, freelance vs full-time trade-offs, and how to avoid expensive hiring mistakes.
Website Redesign Checklist for Business Owners
A practical website redesign checklist for founders and marketing leads — when to redesign, what to preserve for SEO, how to brief a frontend developer, and how to avoid an expensive cosmetic refresh that changes nothing.