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Writing & Thoughts_
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Migrating From Squarespace or Wix to a Custom Frontend
How to migrate from Squarespace or Wix to a custom frontend without losing SEO and momentum — when the move is worth it, what to rebuild first, redirect planning, and a realistic project timeline.
B2B Lead Capture Forms That Convert: Frontend Patterns That Help
Frontend patterns for B2B lead capture forms that convert — field strategy, multi-step flows, validation UX, performance, CRM integrity, and the mistakes that quietly kill demo requests on otherwise solid websites.
Custom Frontend vs WordPress Theme for a Growing Business
Custom frontend or WordPress theme? A practical comparison for growing businesses — cost, speed, editing workflows, SEO control, and when graduating from WordPress themes to Astro or Next.js actually pays off.
Website Speed Audit for Business Owners: What the Numbers Mean
How to read a website speed audit without being a developer — Lighthouse vs real-user data, which scores matter for revenue, and how to prioritize fixes when an agency or freelancer sends you a PDF full of red metrics.
Technical SEO Checklist Before You Launch a Website
A pre-launch technical SEO checklist for business websites — indexing, metadata, sitemaps, redirects, Core Web Vitals, and analytics — so your new frontend doesn't waste the traffic you paid to acquire.
Sanity CMS for Marketing Teams: A Business Buyer's Guide
Is Sanity the right CMS for your marketing team? A business-focused guide to editorial workflows, governance, costs, and when Sanity plus a modern frontend outperforms page builders for growing companies.