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#Performance Posts_
18 articles
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Custom React Storefront vs Shopify Theme: How to Choose
Custom React storefront or Shopify theme? A practical decision guide for brand and ecommerce leaders — cost, performance, checkout reality, maintenance, and when Hydrogen/headless is worth it versus a well-built theme.
Astro for Web Design Agencies: Faster Client Sites, Cleaner Delivery
Why more web design agencies are delivering client marketing sites with Astro — performance defaults, CMS options, white-label workflows, and how to explain the stack choice to non-technical clients.
Google Ads Landing Pages and Core Web Vitals: A Frontend Guide
How Core Web Vitals affect Google Ads landing page performance — what advertisers should demand from frontend builds, common CWV killers on paid landers, and how I optimize pages that protect CAC.
Website Speed Audit for Business Owners: What the Numbers Mean
How to read a website speed audit without being a developer — Lighthouse vs real-user data, which scores matter for revenue, and how to prioritize fixes when an agency or freelancer sends you a PDF full of red metrics.
How to Convert a Slow Website Into a Fast, Modern Site
A step-by-step process for turning a slow website into a fast, modern frontend — triage, quick wins, architecture decisions, and how I plan remediations that improve conversions without a chaotic full rewrite.
How Businesses Lose Customers to Slow Websites
Every second of load time costs conversions. Real data, case studies, and the frontend performance fixes that turn slow sites into revenue generators — from a developer who's audited dozens of client sites.