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Writing & Thoughts_
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Image Optimization Strategies for Faster Websites
Practical image optimization from client projects—formats, responsive sizing, lazy loading, CDN delivery, and the mistakes that tank Core Web Vitals.
Common Frontend Mistakes That Hurt Website Performance
The performance-killing mistakes I fix on almost every client audit — from render-blocking scripts to unoptimized images and JavaScript bloat that tanks Core Web Vitals.
Animation Techniques That Actually Improve UX
Motion with purpose — not decoration. How I use CSS transitions, Framer Motion, and GSAP to guide attention, provide feedback, and make interfaces feel polished without hurting performance.
CMS Integration with Astro and Headless CMS Platforms
How I integrate headless CMS content into Astro sites—Content Collections, Sanity, Contentful, webhooks, preview mode, and production patterns from client work.
Next.js App Router Best Practices From Production Projects
Server Components, caching, layouts, Server Actions, and error handling — App Router patterns I rely on after shipping Next.js apps for US and EU clients.
Building Landing Pages That Convert
Landing page patterns from real client campaigns—hero structure, CTA placement, social proof, performance, and A/B-ready architecture that drives signups.