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Available for hireThe hardest part is often not Figma — it is deciding whether you need a visual refresh, a structural rebuild, or an entirely new website on a modern stack. I help founders and marketing leaders choose website redesign or new website paths with clear criteria: SEO equity, performance ceilings, CMS reality, and twelve-month ownership cost — then implement the lighter option that still hits the business goal.
Advisory plus implementation — so you do not pay for a full rebuild when a targeted redesign would work, or cling to a dead stack when a new website is cheaper over two years.
We inventory URLs, conversion paths, editor workflows, performance field data, and integration constraints. I recommend refresh, redesign-in-place, or new website with written risks and phases. The output is a decision you can defend to finance — not a framework sermon. Many teams discover they need lander and CWV work before a full brand rebuild.
When the platform can still meet speed and editing goals, I implement a new design system in production: components, responsive behavior, accessibility, and content migration without burning SEO. This is redesign as craft — tokens, hierarchy, and mobile UX — not a theme swap that reintroduces the same bottlenecks.
When WordPress themes, builders, or SPA shells are the ceiling, I build a new site with HTML-first marketing delivery (often Astro) or App Router product/marketing hybrids (Next.js). Headless CMS options keep editors independent. You own the repo and hosting — no lock-in theater.
URL inventory, 301 maps, canonical parity, structured data recreation, and staged cutovers. Redesign or new website projects fail SEO when slugs are “cleaned up” casually. Launch checklists treat Search Console and money pages as gates — not post-launch surprises.
Whether you redesign or rebuild, Core Web Vitals and script policy become acceptance criteria. I set budgets so the new look does not ship with old chat widgets and uncompressed heroes. Long-term maintenance plans keep the win from decaying after campaign season.
New websites that marketing cannot edit become expensive paperweights. I wire Sanity or similar, document modules, and train editors. Handoff includes architecture notes and debt register so the next developer is not archaeology.
Teams waste budget when they buy a redesign for a platform problem — or a full rebuild for a messaging problem.
You pay twice: once for new visuals in the old builder, again when you finally migrate. If CWV and plugins are the ceiling, a new website on a modern stack is often the cheaper two-year path.
A new design will not fix a confused offer. Sometimes landing page optimization or a narrow template refresh beats a site-wide redesign. I will say so before you fund forty pages of mockups.
Slug “cleanup,” missing redirects, and lost metadata turn redesigns into ranking dips. Website redesign or new website work must include an URL contract from day one.
Beautiful static sites that require a developer for every blog post recreate the WordPress ticket queue. CMS fit is part of the redesign-vs-new decision, not a phase-two afterthought.
Who maintains dependencies, tags, and content six months later? Without a maintenance plan, both redesigns and new sites decay. We size retainers or handoff honestly.
Design wants pixel perfection; growth wants speed; IT wants security. I translate tradeoffs into a phased plan so stakeholders stop arguing past each other.
Choose the lightest path that hits the KPI, then execute with SEO and performance as launch blockers.
Business KPI, current URL list, analytics truths, design status, who edits content, integrations, and budget band. We separate “looks old” from “cannot convert or rank.” This stage prevents buying the wrong project.
Written recommendation with phases, risks, and what not to buy yet. If redesign on the current stack wins, we scope Figma-to-code. If new website wins, we pick Astro vs Next.js vs hybrid and CMS. Migrations get a redirect plan outline immediately.
Component architecture, responsive QA, accessibility basics, CMS schemas if needed, and staging previews. Performance budgets and SEO templates are implemented during build — not bolted on the week before DNS flip.
Redirect tests, metadata checks, forms/analytics validation, Search Console watch window, and editor training. Optional maintenance retainers. You leave with a site that matches the decision we made in week one — not a surprise architecture.
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Send your current URL, what feels broken (design, speed, editing, SEO, or lead quality), design status if any, and your timeline. I will recommend a visual redesign on the current stack, a new website on Astro or Next.js, a migration path, or a smaller intervention such as landing page optimization — with a scoped next step you can approve. Remote delivery works for clients in the USA, Canada, United Kingdom, Germany, Switzerland, Netherlands, and Australia.
Start a ProjectChosen for maintainability and performance — matching content sites, SaaS marketing, or product-adjacent frontends.
Shipped projects that illustrate redesign-quality UI and new-site architecture — useful references when choosing your path.
Astro + Sanity rebuild energy: fast content pages, editable marketing modules, and Lighthouse 100 performance — what a new website can look like when HTML-first is the default.
React discovery platform with SEO-oriented dynamic pages at scale — relevant when a “new website” must handle listings, filters, and growth beyond a brochure.
If design and UX are the main gap but the stack still hits performance, security, and editing goals, redesign. If plugins, page builders, or architecture block speed, SEO, integrations, or maintainability, a new website on Astro or Next.js is usually healthier over one to two years. Sometimes neither is first: slow ads landers or weak CTAs need landing page optimization before you fund forty pages of mockups. I help you decide with URL inventory, field metrics, and editor reality — not aesthetics alone.
It can, if URLs and metadata are careless. Proper website redesign or new website projects include redirect maps, parity checks, and monitoring. Done well, performance gains often help; done poorly, you gift competitors your equity.
That page focuses on executing a redesign. This page focuses on the decision — redesign versus new build versus narrower interventions — then delivery of whichever path wins. Many clients start here when they are unsure what to buy.
Yes. Migrations include content cleanup, redirects, and CMS training. For content-led sites I often recommend Astro; for app-heavy marketing/product hybrids, Next.js. Related migration services cover WordPress-specific cutovers in depth.
A focused redesign of a small site can land in a few weeks once design is ready. New websites with CMS and migrations take longer. I quote from a page list and integration list — not a vibe.
I implement from Figma and can advise on componentization and responsive gaps. Full brand identity design is usually partnered with your designer or agency; I keep fidelity and performance honest during build.
Project handoff includes docs and access transfer. If you need continuous changes, website maintenance or retainer models fit better than pretending launch ends ownership.
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Available for freelance — US/UK/EU clients preferred.
Full projects, hourly, and retainers welcome.
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