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Available for hire

Website Performance Optimization_

Slow pages tax every ad dollar and every SEO visit. I offer a website performance optimization service that measures lab and field data, ranks fixes by revenue impact, and ships remediation on React, Next.js, and Astro frontends — without a cosmetic redesign that stays slow.

  • Core Web Vitals (LCP, INP, CLS) treated as business metrics, not vanity scores
  • Quick-win sprints and deeper architecture fixes sequenced so campaigns can keep running
  • Proof after shipping: before/after measurements on the URLs that make money
Book a Performance Audit See Performance Work
CWV Focus LCP · INP · CLS
Lighthouse Hardening
Top Rated Upwork
ROI-first Prioritization

Performance services I deliver_

From audit-only clarity for founders to full frontend remediation and rebuild planning.

01

Performance Audits (Business-Readable)

Lab + field reading, money-page prioritization, and effort-ranked recommendations you can approve without drowning in red Lighthouse bars.

AuditCrUXLighthouse
02

Core Web Vitals Remediation

Image/font strategy, script deferral, layout shift fixes, and main-thread work reduction on templates that drive leads or sales.

LCPINPCLS
03

Next.js / React Performance Passes

Bundle analysis, Server/Client boundary fixes, route-level code splitting, and hydration cost cuts on App Router or SPA shells.

Next.jsReactBundles
04

Rebuild Planning (When Themes Cap Out)

If the stack cannot meet a budget, I plan Astro/Next migrations with SEO-safe redirects — after proving quick wins are exhausted.

AstroMigrationSEO

Symptoms this service targets

If any of these sound familiar, performance work is probably cheaper than buying more traffic.

01

Paid landers that bounce on mobile

Ad relevance is fine; LCP and INP are not. We harden the landing templates that spend the budget.

02

Search Console CWV failing URLs

Field data is red while desktop lab screenshots look fine. We prioritize real-user failing pages.

03

Third-party scripts unsupervised

Chat, tag managers, and heatmaps quietly destroy INP. We add a script policy and load strategies.

04

Rebuilds that stay slow

Pretty redesigns reintroduce the same sins. Budgets and measurement become acceptance criteria.

Optimization process

Measure → triage → ship wins → decide on architecture. No blind rewrite on day one.

01
Measure

Baseline & money URLs

Lighthouse/WebPageTest + Search Console/CrUX focus on homepage, top landers, and checkout/lead pages.

02
Triage

Ranked remediation plan

Quick wins vs structural vs architecture. Effort, risk, and expected impact in writing.

03
Execute

Fix sprint

Implement high-ROI items with staging validation. Protect analytics and forms while changing load order.

04
Verify

Prove & monitor

Before/after lab, watch field CWV, document budgets so marketing does not re-break the site next month.

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Want a performance plan for your money pages?

Send your top landing URLs and whether you have Search Console access. I will outline an audit or remediation sprint sized to impact — not fear.

Start a Project

Where I optimize

Frontend performance across the stacks I already ship in production.

Core Web Vitals Lighthouse CI Next.js Astro React Image CDN / AVIF WebPageTest Chrome UX Report

Why hire me for performance work

  • I translate metrics into CAC and conversion language founders understand
  • Shipped sites with aggressive LCP targets and Lighthouse 100 on content properties
  • Remediate first; rebuild only when the platform is the ceiling
  • Comfortable with Next, Astro, and React — not a single-framework auditor
  • Optional retainers to stop regressions after marketing adds new tags
  • Top Rated delivery with written reports you can share with stakeholders

Performance-minded delivery

Portfolio examples where speed was part of the product, not an afterthought.

Astro Brand Site Perf 100

Boutee

Near-zero JS content delivery with a 100 Lighthouse performance score — proof that design-heavy sites can still be fast.

AstroCWVSEO
View project →
Ecommerce Frontend LCP <1s

YummyGummies

SSR/ISR ecommerce architecture aimed at sub-1s LCP across routes — performance treated as a store requirement.

Next.jsLCPStripe

See all projects on the homepage →

Frequently Asked Questions

What is included in a website performance optimization service?

+

Typically a baseline audit, prioritized fix list, implementation of agreed items, and before/after proof on key URLs. Larger rebuilds are optional follow-ons after triage — not assumed.

How is this different from a redesign?

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Optimization targets speed and responsiveness metrics. Visual redesign can happen later or in parallel, but many conversion wins come from remediating the current site first.

Can you help if our site is WordPress or a page builder?

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Yes for audits and many frontend/asset/script fixes. If the platform cannot meet budgets, I document that and outline Astro/Next migration options with SEO precautions.

How long until we see improvement?

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Image, font, and script quick wins often land within days. Deep JavaScript architecture work takes longer. Field CWV updates in Search Console can lag behind lab improvements.

Do you guarantee Lighthouse 100?

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I target strong mobile scores and passing CWV where the stack allows. Third-party requirements and product complexity can make “100 everywhere” unrealistic — I set honest budgets per template.

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Let's Build_

Response within 24h

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Open to new projects

Available for freelance — US/UK/EU clients preferred.
Full projects, hourly, and retainers welcome.

Indore, India · Remote Worldwide

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No spam · Project details stay confidential · NDA available on request