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Writing & Thoughts_
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Migrating WordPress to Astro Without Losing SEO
A step-by-step migration playbook from a freelancer who's moved 15+ WordPress sites to Astro — redirects, metadata, structured data, and the mistakes that tank rankings.
Choosing a Frontend Stack for Your Business (Without the Hype)
A practical framework for business owners and product leads — how I help clients pick between Astro, Next.js, React, and page builders based on goals, not Twitter trends.
Next.js Performance Optimization: How I Hit Lighthouse 100
Core Web Vitals, image optimization, bundle splitting, caching, and font loading — a complete playbook for squeezing every millisecond out of Next.js in production.
How I Build Fast React Applications
A production playbook for React performance — architecture, code splitting, state boundaries, and profiling lessons from client projects across the US, UK, and Europe.
Tailwind CSS Best Practices for Maintainable UI
How I keep Tailwind scalable across multi-developer client projects — component extraction, design tokens, Tailwind v4 patterns, and lessons from production codebases.
Framer Motion vs GSAP: Choosing the Right Animation Tool
When I reach for Framer Motion vs GSAP on client projects — React micro-interactions, scroll storytelling, performance budgets, and accessibility lessons from production.